In seiner „Road Map for the Digital City” hat New York’s Bürgermeister Bloomberg auch die Schaffung einer eigenen .NYC Stadt-Top-Level-Domain aufgenommen:
The City of New York is currently pursuing the introduction of the .nyc top-level domain, a global milestone that will enable innovation and digital services for residents, and economic advantages for businesses. New York City could be one of the world’s first cities to operate its own top-level domain, presenting enormous opportunities. The .nyc domain will be administered by a private vendor to be selected by doitt. The City is currently reviewing vendor candidates that responded to the City’s initial Request for Proposals (rfp), and plans to submit its application for the .nyc top-level domain when the International Corporation for Assigned Names and Numbers (icann) opens the application process. icann’s timeline is expected to be finalized after its official June 21, 2011 meeting, and the City of New York plans to apply when the application period opens. Only the vendor selected by New York City government will have the legal right to administer the .nyc domain.